Jil Sander AG is a fashion house founded by Ms Jil Sander in Germany in 1968. Its minimalist trademarks include striking silhouettes, high-end fabrics, and meticulous detail, emphasizing quality over flash. Its designs descend from that of Coco Chanel.
The Sander’s trademark look, a somewhat New Look for women conquering executive positions in the 1980s, was that of a perfectly cut pantsuit, a form-fitting simple but elegant coat or a slim blouse made of the most luxurious materials in plain grey, black, blue or white leaving out any unnecessary details, extravagant ornaments or loud colors. She has been described as the Queen of Less, Cashmere-Queen, Master of Minimalism, Cool Blonde, Gentle-Jil or Fashion Reductionist.