General Optical

ABOUT US

General Optical (GenOp) is a leading supplier of optical products and services to the Eyecare Industry and retailers in Australia & New Zealand.

GenOp is proud to have partnerships with some of the leading eyewear companies in the world, exclusively distributing Iconic world famous Luxury, Fashion and Technological Eyewear products in the Australian and New Zealand markets.

OUR CUSTOMERS

  • Independent Optometrists
  • Department Stores
  • Duty Free stores
  • Specialty Sunglass stores
  • Fashion Boutiques

OUR POINTS OF DIFFERENCE

OUR TEAM:

  • Experienced, professional, strong culture, consistency and a positive attitude.
  • Uncompromised principles of providing exceptional service, delivering the best Eyecare products and services cost effectively.
  • We are customer centric and will support our customers in every way we can , to help them build successful sustainable businesses.
  • We work together, support each other and embrace change, which we believe is critical to anticipating customer needs.
  • We embrace technology and provide industry leading supply chain connectivity to maximise logistic cost effectiveness and efficiency.

OUR RELATIONSHIPS WITH CUSTOMERS:

  • Premier supplier for the independent optometry industry
  • Key Supplier leading department stores
  • Focused on a relationship of partnering with our customers.

OUR ICONIC BRAND CATEGORIES:

  • Luxury
  • Global Fashion Labels.
  • Lifestyle and Leisure
  • Sports and Performance.
  • Cutting Edge Technologies.
  • Childrens
  • Value and Function.

OUR JOINT VENTURE PARTNERS:

TERMS AND CONDITIONS

Click here to read our terms and conditions

CONTACT US

By email or

General Optical Australia
110 Dalmeny Avenue,
Rosebery NSW 2018
Sydney, Australia
P: +61 (02) 9697 8020
F: + 61 (02) 9697 3277

General Optical New Zealand
16b Sheffield Crescent, Harewood,
Christchurch, New Zealand
P: +64 (03) 343 1177
F: +64 (03) 343 1176